Why the Nexus 6 Google is so expensive? – TeK.sapo

Even bringing some of the most ambitious technical specifications and market a brand new version of Android, the Nexus 6 was marked in many people’s minds that brought the price: 649 euros for the 32GB version, while the double the memory requires an investment of 699 euros.
 

The value turns out to be nearly two times more than what was required by the Google Nexus 5 – and that was in line with what the company had been practicing in other phones. Certain is that sales in own online store helped to reduce some costs, but for many it still does not justify the “jump” in the price of technological decided to.
 

The vice president of engineering at Google, Hiroshi Lockheimer, talked to CNet and explained the pricing strategy chosen.
 

“We’re selling the Nexus 6 in a way that people are used to buy”, he said, in reference to the price of most premium products which are on the market.
 

And this Nexus 6 is indeed a top of the range with respect to the specification: 5.96-inch screen with a resolution of 2.560×1.440 pixels, quad-core processor 2,7Ghz, 3GB of RAM, Adreno 420 graphics unit, two front speakers, photo sensor of 13 megapixels and support for mobile networks up to 300Mbps.
 

But more than numbers, the price of the Nexus 6 is mostly aligned with business strategy. For the US, the parent company of Google, the smartphone will be sold in all telecommunications operators for $ 199 on a two year contract – the most common way to buy a smartphone in the country of Uncle Sam .
 

The Google clearly wanted to follow the path of a more premium smartphone for user feedback said Hiroshi Lockheimer. “First we come to protudo, then the price,” said another spokesman for Google, said he is still convinced that with this strategy of marketing the Nexus 6 will outsell its predecessors.
 

In a straight fight with the iPhone 6 Apple Plus and the Note 4 of Samsung, for example, the Nexus 6 turns out to be cheaper – the equipment apple brand starts at $ 299 a contract two years, as well as the South Korean technology.
 

And as the Google Nexus line tries to make a range of more available in markets equipment, you must stop selling the equipment at cost to try to take some profit margin with the same .
 

The question is how it will be implemented the strategy of Google in European countries and will be well received by consumers.
 

  Written under the new Orthographic Agreement