According to a report in The Information, Google CEO Sundar Pichai and other senior executives of the company wish to have more control over the production of the Nexus line of smartphones. The company’s intention is that they are the “iPhones with Android” and give advantage to the operating system in the premium sector of the smartphone market.
The Nexus smartphones are traditionally developed by Google in partnership with other manufacturers such as LG, Lenovo and Huawei. The next line of devices, however, can be developed only by Google, similar to the tablet Pixel C.
This approach would allow the company to have more control over the final outcome of the devices. Because Android is also developed by Google, future Nexus devices could have the same synergy of operating phone-system that iPhones have with iOS.
Generating Revenue
Another company of concern has to do with your ability to insert your operating system on top of the line smartphone market. Currently, this segment is still relatively dominated by Apple, with few manufacturers – one of which is Samsung with its Galaxy line. – Achieving compete
In addition, the company’s need to develop Android in order that it suits the thousands of different devices makes it difficult for Google to focus its software to the top of the line segment. If he had full control over the Nexus devices, the company could develop more functionality specific to them, in order to attract more consumers.
Currently, iOS generates more ad revenue for Google than Android itself . The company is concerned that in the future, Apple can create ways to divert that Google’s revenue, which would remove a source of considerable income for the company.
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