The Nexus are the epitome of the Google universe. Developed by the partners chosen by Google, the brand gives them an almost total freedom, having only to respect the stated specifications.
But Google may be about to change this to create smartphone model, pulling for you all development and the creation of the next Nexus line of machines.
The latest models of the Nexus line, 5X LG and 6P Huawei showed that this is still a sense of success and that Google has agreed in partner choices to create.
But interest the brand is now focused on another area and so the idea of Google is changing in profound ways how Nexus are created. The idea is to have a total control from the moment of conception to production. This information came from within the Google and is being advanced by the site The Information.
All the idealization, drawings and definitions are going to be made directly by Google that only delegate in the partner the construction process, where they will not be able to put any reference to your brand with currently do. This can be a tricky position for the latest Google partner, LG, which would already be in talks with Google to create the new Nexus.
This It is not a new field for Google, already having some experience in the drawing area and equipment design. Unlike the Nexus, Pixel were created in-house and exclusively by Google, with the result that everyone knows.
With this change Google regain full control of its Nexus following what many other brands success already do. It may also be the most direct way of Google to create devices that integrate seamlessly with its services and with Android itself.
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