After two quarters that are a little difficult, December is expected to be particularly good for Apple. Its products were once again the stars of the gifts high-tech Christmas. As every year, Flurry Analytics has observed what were the new devices activated since the 25th of December.
Result : Apple takes the lead by far with 44% of new activations, its challenger direct, Samsung, is distanced with 21% of activations. The force ratio is therefore one-to-two in favour of the apple.
Behind them, the manufacturers share the crumbs : Huawei rises to 3%, while LG, Amazon, Oppo, Xiaomi and Motorola have each 2% of the new activations. It should be noted the absence of Pixel Google yet launched in the end of the year who were not able to “generate excitement for this holiday season,” says Flurry Analytics.
Flurry also looked at types of devices activated, it is apparent that the large sizes have side. 37% of activations relate to smartphones from 5 to 6.9 inches, it’s 10 points more than a year ago. In contrast, the devices of 3.5 to 4.9 inches lose ground (-9 points), but still the majority with a share of 45%.
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key Figures : sales of mobile and smartphone
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