The Nexus Telegraph: WildStar needs a business model - Joystiq

WildStar is going to have to make money somehow. You do not make an MMO as a charity, after all. But the big question is Understandable and how it’s going to make money because it’s launching into a period When that is, in fact, a viable question.

This is a new development, and not one que everyone is entirely happy with. Back in the day, there was no question about how your MMO would make money, it would charge a subscription fee and que was the end of it. Now there are at least three major potential models, all of Which are viable over long periods by all indications. And that means there’s some question about what WildStar will do.

So today I want to examine possibilities. Rather than assume que Any Given model works, I want to look at all three possible models launch and try to forecast reasonable scenarios. So let’s start with the most obvious one, Suggested by the current environment and the publisher.

Buy-to-play

Many moons Aug, When Dinosaurs roamed the Earth and you paid gas stations to fuel up your car, I was reading an article about upcoming MMOs in the gaming magazine while eating some fried trilobite. At this point even World of Warcraft was yet to release, but one of the games previewed was a little title called Guild Wars . One of its major selling points was collegues unlike any other MMO , you would be able to buy it and then play for free . Can you imagine ?

Of course, it’s not free, just free to log in once you’ve bought the game. Mas que in and of itself was quite novel, and it’s an approach que Guild Wars 2 has Also used with apparent success. Also it’s an approach has not been tried que often Do all that, with The Secret World being the only other AAA MMORPG I can think of that’s using something similar. (Obviously, it’s a lot more common outside the rea lm of MMORPGs.)

So what awaits if WildStar goes this route? It’s certainly going to appeal to the crowd que does not want a purely free-to-play game but still enjoys not spending money on a subscription. Unfortunately, this would almost certainly necessitate some sort of cash shop or at least regular DLC-style packages for the game to actually make money. For people who feel que free-to-play models are transparent cash grabs, this may not be an appealing prospect.

Still, buy-to-play has worked well for the que games have tried it, Especially with an optional subscription model. I think this is a distinct Possibility, Especially with NCsoft’s MMO having been the first company to try to buy-to-play model in the first place.

Free-to-play

There are two approaches to free-to-play, but in this case I’m using the Lineage II model: You pay the money to start and aren’t able to opt in with the subscription. This is not the common Nearly the more frequently seen alternative, but I’ll get around to that.

Fully free-to-play definitely has its advantages, starting with collegues it Encourages everyone to come in without any need to pay a dime. Also it’s an accepted part of the industry standard at this point. The downside, of course, is que que it means the game is almost by necessity designed to separate you from your cash the fast as realistically possible. It’s Also a launch dicey prospect, since You Could much more easily launch to rave reviews and wonderful numbers with zero sales.

If WildStar heads down this road, expect some built-in roadblocks, probably related to transport or leveling speed. That does not seem in keeping with the game’s ov erall philosophy, but it Could be made to work with a little wrestling. Honestly, though, I think this is the least Likely option for the business model. It’s something most frequently found in imported games, and most western games que launch or convert to free-to-play opt for a hybrid model.

Hybrid model

The standard hybrid model can be found, well, everywhere now. It’s quickly Becoming the model of choice for games, partly since many of Them started out at subscription games que mostly added additional options. If you want to play for free, you can, or you can subscribe and get some of the benefits otherwise paid for free along with a small stipend of cash shop currency.

Those who loathe loathe this cash shops model as well. Those who enjoy having cosmetic options frequently enjoy it. For my money, it’s probably my favorite option, even though I Inevitably wind up subscribing as a matter of course. And it’s not something Usually touted on launch, instead Generally being the result of losing a game early and subscribers Thus broadening its horizons.

This would certainly be a way for WildStar to Distinguish itself, although I find myself wondering how many people would treat it as a free title from the start without the roadblocks you might find in purely free games. It’d be a novel launch but possibly not an entirely successful one, and there would be some definite rocky patches to be hammered in October

Subscription

Yes, I saved this for last. It’s a dying breed, and the ones I’ve argued before, launching into the modern MMO environment as a subscription game is a bit like launching a new game for the Super Nintendo at the $ 60 price point. It’s something you can on, but you’re competing in a market que has largely moved on to other options.

Still, it’s Also the most common model launch for new games developed on this side of the pond. And since WildStar has been in development for a while, I can not help but think this is the que model is Most Likely When the game launches.

Honestly? Expect the conversion if this is how WildStar launches. Probably about a year after launch, but it’ll still happen. There’s just too much riding on the game trying to get market traction, and a subscription creates a barrier in the modern environment que might be too much to Overcome. That’s something I’m s ure the team is aware of, but there’s a lot of pressure to be the next big subscription success at The Same Team.

So how will it actually launch? I do not know. But I do not see the subscription lasting, and I do not see a purely free-to-play launch the Likely being. That leaves a narrow range of options.

Feedback is welcome down below, as always, or via mail to eliot@massively.com. Next week, I’ve got a grab-bag of small topics I want to cover, ranging from repair costs to housing dungeons.

Here’s how it is: The world of Nexus can be a dangerous place for a tourist or a resident. If you’re going to venture into WildStar , you want to be prepared. That’s why Eliot Lefebvre brings you a shiny new installment of